That’s the way we roll: Absolut Vodka ‘Rock Edition’

Click on the 'Full Screen' icon to view this video in all its HD glory

The iconic Swedish vodka launched its brand new 'Rock Edition' at Blackbox in KLMAP. The theme was rock & roll- leather jackets with studs, gothic makeovers and the rock star treatment. We were right in the middle of it all, filming the event in HD.

Dressed to rock! Excellent makeovers like this added a new level of authenticity to the party

Our HD DSLR, the EOS 7D rock and rolled with the rest of them, visiting the cool 'backstage' especially set up for this rock & roll themed adventure. We filmed in the cramped trailer-like entrance to the dark interiors of Blackbox where the gothic decor immediately brings to mind exciting images of a carefree rock band.

Filming the party in HD with Canon 7D supported by RedRock Micro's Cinema Field Kit

Absolut created a convincing experience as guests were treated to stellar performances by Naked Breed and Two Sides To A Story. Late in the evening, DJ Twilight Action Girl gave us even more rock inspired tracks.

The real deal: Rock & Roll band 'Two Sides To A Story' sing chart topping numbers

The HD footage was shot with Canon's excellent EOS 7D with RedRock Micro's microShoulderMont and attached FollowFocus. This setup made it compact enough for quick maneuvering across the crowded room and yet capture great looking shots.

Our Canon 7D HD DSLR setup allows for optimum mobility in crowded situations

The LitePanels LED video light gave us much respite from the extremely dark interior. It lit up the path yet provided soft light so that our subjects looked appealing.

Still, our setup overwhelmed some guests. As I poked my HD DSLR into a group, I remember someone blurting out, 'What the hell is that?'. For the more initiated, as I moved amongst some videographers (one of them with a XLH1), I overheard one of the mutter, 'Wow, it comes with a Follow Focus too!'.

Get the look. Professional make-up artists and fashion stylists transform guests into rock stars

The HD footage we shot exported easily into Edius 5. It was as usual, edited on our 17" MacBook Pro running Windows. I just love the Mac, Apple has truly created a computer that we can fall in love with. Of course, being able to install Windows means we can use the PC based Edius. The Mac and Edius, they work like a charm.

Our assistant videographer Kana with the XL1, providing Live Video Feed of the rock bands

Photos are courtesy of Kanageswaran (aka Kana)