He describes himself as a ‘prolific design machine’. This internationally recognised t-shirt designer doesn’t say much but his award-winning t-shirt designs express witty humour that take a jab at pop culture. This video is part of the Martell Rising Personalities Awards ’09
The concept for Hon Lam’s video is the ‘split-screen’ look, also known as ‘picture-in-picture’. This technique holds the viewer’s attention to the screen as the experience becomes more immersive. Colour grading has emphasis on bringing out the skin tone while increasing the contrast between the subject and the backgdound. Hon Lam has chosen the theme song of the japanese anime series, Naruto.
Hon Lam’s bio:
The works of Hon Lam aka Flying Mouse are consistently blessed with great ideas that dance flamboyantly between hilarious criticism of pop culture and elegant surrealism.
Getting a commission to design a T-shirt for Threadless, a popular US based online store, is something designers shout about. Hon Lam has 20 designs published by Threadless and won three prizes at Threadless’ annual Bestee Awards for Most Printed Designer 2007, Newcomer of the Year 2007 and also for Best Concept For A Design 2007.
Currently, Hon Lam is committed to a personal project called FM365, which requires him to produce one design a day for a year, with hopes that each design will eventually be turned into a T-shirt. Hon Lam has also launched his online store to get the Flying Mouse name out there as a reputable brand and designer.
The annual Martell Rising Personalities Awards 2009 recognizes up-and-coming individuals who rise above the competition and have great potential to reach greater heights. Returning for its third year, the Martell Rising Personalities Awards 2009 features 10 rising stars from various fields.