We produced a film for the owners of world famous cognac, Pernod Ricard, to showcase one of its cognac retail galleries. Martell & Co., a centuries old cognac house in (where else) Cognac, France, has two ‘experience boutique’. The first is in Hong Kong International Airport and the other, Kuala Lumpur International Airport. These boutiques are premium liquor showrooms designed to reinforce the brand’s heritage and prestige.
The KLIA boutique, like its HKIA counterpart, is located at the departure area in a central location amidst the duty-free shops. The look and feel of the film had to emanate luxury and elegance. It must visually translate the feeling of warmth and style, reflecting the brand and the outlet.