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Event Video: Chivas 'Live With Chivalry ' Overview: The launch of Chivas new international advertising campaign was inspired by an ancient rule of conduct made popular by the legendary European knights. This code bears the core values of Gallantry, Brotherhood, Honour, Freedom and Loyalty.
The Live With Chivalry launch at Euphoria featured a lavish scene complete with horses and a regal red carpet setting that reflected its brand values. The mighty steeds of the knights of yore welcomed guests to saddle up for photography.
Chivas had an impressive agenda lined up for us. Hosted by Joey G, the night became alive when DJ Blink brought guests on an electro fantasy with his inimitable dance beats. DJ Didjital in turn cranked up the juice with his style of hard hitting rhythm. DJ Seb Fontaine, known as the most elite of international DJs presented his deft spinning skills showcasing his brand of electronic house grooves.
Spinning in tandem with the DJs was stalwart violinist Dennis Lau who was accompanied by Frequency Canon's Yuri Wong.
Capoeira dancers, hovering birdmen, sparks spewing dancers and robots towering over 7 ft. got onto the dance floor with the rest of us, partying the night away.
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